Marketing Specialist

St Petersburg, United States

About Evitalin:

Evitalin is the growth partner for clinics nationwide, delivering integrated pharmacy solutions that help practices expand their offerings in weight loss, hormone therapy, sexual wellness, and longevity care. We work with US-licensed pharmacy partners that exceed USP <797> sterile compounding standards to ensure premium-quality medication for every patient.

We don’t compound or dispense directly. Instead, we connect providers with the products, tools, and support they need to grow. Our team is small, fast-moving, and directly responsible for how hundreds of clinics across the country serve their patients.

Sound like something you’d like to be part of? Read on.

About the Role:

The Marketing Specialist is responsible for executing the day-to-day marketing activities that keep our brands visible, our providers informed, and our campaigns running on schedule. You will own social media from end to end, moderate provider and patient webinars, manage conference and tradeshow logistics, oversee printed collateral inventory and vendor relationships, and support lead management in Odoo.


This is a hands-on execution role that reports to the Marketing Director. The ideal candidate is organized, detail-oriented, and comfortable working across platforms and brands in a regulated healthcare environment. You should be able to move quickly between creative work (designing social assets, building event promotions) and operational tasks (coordinating booth shipments, managing CRM records, placing print orders).


Some webinar events are scheduled after standard business hours. Flexibility to accommodate 1–2 evening events per month is expected.


Evitalin is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, national origin, gender, gender identity, sexual orientation, disability, or veteran status.

Responsibilities

  • Webinar Program Management
    • Moderate live provider and patient webinars, including speaker coordination, attendee management, and Q&A facilitation
    • Handle pre-event logistics: scheduling, registration setup, promotional emails, and reminder sequences
    • Manage post-event follow-up: follow-up emails, attendance reporting, and lead handoff to sales
    • Maintain the annual webinar calendar and ensure events stay on schedule
    • Upload webinar registrants and attendees to Odoo, tag by event, and ensure MQLs are routed to the appropriate sales contacts
    • Update portal content and banners in accordance with the webinar event calendar
  • Conference and Tradeshow Management
    • Own the company conference and tradeshow calendar, including key dates, registration deadlines, and internal milestones
    • Coordinate booth registration, sponsorship paperwork, and vendor logistics (electricity, WiFi, lead scanners, etc.)
    • Manage conference budgets, track spend against plan, and reconcile expenses post-event
    • Scout and evaluate new events for the following year; present recommendations with audience fit, cost, and expected ROI
    • Lead internal alignment meetings in the weeks before each show to confirm staffing, messaging priorities, and booth setup
    • Coordinate shipping and receiving of booth materials, signage, and promotional items
    • Assist with pre-conference prep: packing kits, organizing collateral by event, and tracking inventory
    • Upload leads to Odoo post-event and coordinate lead assignment with sales
    • Manage booth asset inventory (banners, displays, tablecloths, monitors) and flag items that need repair or replacement between events
    • Compile post-event recaps including lead volume, cost per lead, and qualitative feedback to inform future event decisions
  • Social Media Management
    • Plan, create, and publish content across all brand social channels (LinkedIn, Instagram, Facebook, YouTube, X, etc.)
    • Maintain a content calendar aligned to campaign themes, product launches, and seasonal initiatives
    • Monitor engagement, respond to comments and messages, and report on performance metrics quarterly
    • Stay current on social trends and platform changes relevant to healthcare and wellness audiences
  • Collateral Management 
    • Conduct monthly inventory checks on printed materials (brochures, one-pagers, sell sheets) and flag low inventory as needed using an inventory tracker
    • Maintain and organize digital asset files (print-ready PDFs, source files) so materials can be reprinted without delay
    • Manage vendor relationships with print and fulfillment partners, including placing orders, tracking timelines, and reconciling invoices
    • Request copy or design updates from the Marketing Director or external creative partners when materials need refreshing
    • Ensure all collateral aligns with current brand guidelines and compliance requirements before approving reprints
  • Design and Creative
    • Create and adapt marketing assets (social graphics, email headers, flyers, web banners) using pre-built templates in Adobe Creative Suite
    • Maintain brand consistency across all visual assets for Evitalin, menMD, and PharmaLabs​

Must Have

  • Bachelor’s degree or equivalent experience
  • 3–5 years of experience in a marketing execution role (social media, events, content, or similar)
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) at a template-editing level
  • Strong organizational skills with the ability to manage multiple deadlines across concurrent projects
  • Comfortable with webinar platforms (GoTo Webinar, or similar)
  • Clear written communication skills
  • Flexibility to support after-hours webinar events (typically 1–2 per month)
  • Ability to lift up to 50 lbs for conference material packing, shipping, and setup; willingness to travel 1-2 times per year for events
  • Based in or willing to relocate to the Clearwater, FL area; this role requires 3 days per week in-office

Nice To Have

Experience in healthcare, pharmaceutical, or wellness marketing

Familiarity with CRM platforms, particularly Odoo

Basic understanding of SEO principles, Google Analytics, Hotjar, or Google Search Console

Experience coordinating trade show or conference logistics

Video editing skills for webinar recordings or social content

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How Do We Measure Success?

  • Attendance
  • Job Knowledge & Quality of Work
  • Communication & Collaboration
  • Initiative & Problem-Solving